Rank | Brand | Brand Value | 1-Yr Value Change | Brand Revenue | Company Advertising | Industry | |
---|---|---|---|---|---|---|---|

#1 | Apple | $182.8 B | 8% | $228.6 B | – | Technology | |

#2 | $132.1 B | 30% | $97.2 B | $5.1 B | Technology | ||

#3 | Microsoft | $104.9 B | 21% | $98.4 B | $1.5 B | Technology | |

#4 | $94.8 B | 29% | $35.7 B | $324 M | Technology | ||

#5 | Amazon | $70.9 B | 31% | $169.3 B | $6.3 B | Technology | |

#6 | Coca-Cola | $57.3 B | 2% | $23.4 B | $4 B | Beverages | |

#7 | Samsung | $47.6 B | 25% | $203.4 B | $4.5 B | Technology | |

#8 | Disney | $47.5 B | 8% | $30.4 B | $2.6 B | Leisure | |

#9 | Toyota | $44.7 B | 9% | $176.4 B | $3.8 B | Automotive | |

#10 | AT&T | $41.9 B | 14% | $160.5 B | $3.8 B | Telecom | |

#11 | McDonald’s | $41.4 B | 3% | $90.9 B | $533 M | Restaurants | |

#12 | GE | $37.2 B | -2% | $104.9 B | – | Diversified | |

#13 | Mercedes-Benz | $34.4 B | 18% | $116.9 B | – | Automotive | |

#14 | Intel | $34.1 B | 9% | $62.8 B | $1.4 B | Technology | |

#15 | Louis Vuitton | $33.6 B | 17% | $12.9 B | $5.4 B | Luxury | |

#16 | Cisco | $32.4 B | 5% | $48.1 B | $209 M | Technology | |

#17 | IBM | $32.1 B | -4% | $79.1 B | $1.4 B | Technology | |

#18 | NIKE | $32 B | 8% | $33.3 B | $3.3 B | Apparel | |

#19 | Verizon | $31.4 B | 9% | $126 B | $2.6 B | Telecom | |

#20 | BMW | $31.4 B | 9% | $86.8 B | – | Automotive | |

#21 | Oracle | $30.8 B | 6% | $39.5 B | $95 M | Technology | |

#22 | Marlboro | $26.6 B | 10% | – | $859 M | Tobacco | |

#23 | SAP | $26.2 B | 10% | $25.4 B | – | Technology | |

#24 | Honda | $25.5 B | 6% | $120.4 B | – | Automotive | |

#25 | Budweiser | $25.5 B | 4% | $11.6 B | – | Alcohol | |

#26 | Walmart | $24.9 B | 3% | $335.5 B | $3.1 B | Retail | |

#27 | Visa | $24.5 B | 15% | $18.4 B | – | Financial Services | |

#28 | American Express | $23.1 B | -6% | $35.6 B | $3.2 B | Financial Services | |

#29 | Pepsi | $18.4 B | 1% | $9.7 B | $2.4 B | Beverages | |

#30 | L’Oréal | $17.2 B | 10% | $10.1 B | $8 B | Consumer Packaged Goods | |

#31 | Nescafe | $17.1 B | 2% | $9.1 B | – | Beverages | |

#32 | Gillette | $17.1 B | -11% | $6.6 B | $7.1 B | Consumer Packaged Goods | |

#33 | Home Depot | $16.4 B | 10% | $100.9 B | $797 M | Retail | |

#34 | Starbucks | $16.2 B | 9% | $21.9 B | $283 M | Restaurants | |

#35 | Hermès | $15.3 B | 17% | $6 B | $298 M | Luxury | |

#36 | Gucci | $14.9 B | 18% | $6.7 B | – | Luxury | |

#37 | Audi | $14.8 B | 5% | $59.1 B | – | Automotive | |

#38 | Accenture | $14.8 B | 5% | $39.1 B | $80 M | Business Services | |

#39 | ESPN | $14.6 B | -8% | $11.4 B | $2.6 B | Media | |

#40 | IKEA | $14.5 B | 7% | $39.3 B | – | Retail | |

#41 | Frito-Lay | $14.4 B | 5% | $11.4 B | $2.4 B | Consumer Packaged Goods | |

#42 | Ford | $14.1 B | 3% | $149.3 B | $4.1 B | Automotive | |

#43 | Wells Fargo | $13.5 B | 3% | $97.7 B | $614 M | Financial Services | |

#44 | UPS | $13.3 B | 3% | $65.9 B | – | Transportation | |

#45 | CVS | $13.2 B | 3% | $184.8 B | $230 M | Retail | |

#46 | Zara | $13 B | 16% | $18.9 B | – | Retail | |

#47 | H&M | $13 B | -8% | $22.5 B | – | Retail | |

#48 | Siemens | $12.8 B | 11% | $90 B | – | Diversified | |

#49 | Mastercard | $12.4 B | 10% | $12.5 B | $898 M | Financial Services | |

#50 | HP | $12.4 B | -6% | $80.9 B | $544 M | Technology | |

#51 | J.P. Morgan | $11.9 B | 6% | $47.4 B | $2.9 B | Financial Services | |

#52 | HSBC | $11.9 B | 4% | $76.6 B | – | Financial Services | |

#53 | Nestle | $11.7 B | 5% | $8.6 B | – | Consumer Packaged Goods | |

#54 | Fox | $11.7 B | 9% | $16.3 B | $2.2 B | Media | |

#55 | Netflix | $11.5 B | 35% | $11.7 B | $1.1 B | Technology | |

#56 | Chevrolet | $11.5 B | 11% | $81 B | $4.3 B | Automotive | |

#57 | Pampers | $11.4 B | -2% | $8.5 B | $7.1 B | Consumer Packaged Goods | |

#58 | Porsche | $11 B | 14% | $25.5 B | – | Automotive | |

#59 | Cartier | $10.6 B | 14% | $6.3 B | – | Luxury | |

#60 | Bank of America | $10.4 B | 15% | $81.7 B | $1.7 B | Financial Services | |

#61 | Red Bull | $10.4 B | 19% | $6.8 B | – | Beverages | |

#62 | Ebay | $10.3 B | -5% | $8.6 B | $1.3 B | Technology | |

#63 | Sony | $10.2 B | 23% | $62.8 B | $3.1 B | Technology | |

#64 | Chase | $10.2 B | 12% | $55.1 B | $2.9 B | Financial Services | |

#65 | Citi | $10.1 B | 10% | $88 B | $1.6 B | Financial Services | |

#66 | Colgate | $10 B | 2% | $5.3 B | $1.6 B | Consumer Packaged Goods | |

#67 | Danone | $10 B | -2% | $10.6 B | – | Consumer Packaged Goods | |

#68 | Adidas | $9.5 B | 20% | $20.6 B | $2.3 B | Apparel | |

#69 | Lexus | $9.5 B | 4% | $20.7 B | $3.8 B | Automotive | |

#70 | Nissan | $9.4 B | 5% | $95.2 B | $2.6 B | Automotive | |

#71 | Rolex | $9.3 B | 7% | $4.6 B | – | Luxury | |

#72 | T-Mobile | $9 B | 18% | $38.7 B | $1.8 B | Telecom | |

#73 | Kraft | $8.8 B | -4% | $6.5 B | $629 M | Consumer Packaged Goods | |

#74 | Corona | $8.8 B | 16% | $5.7 B | – | Alcohol | |

#75 | Hyundai | $8.7 B | -2% | $81.8 B | $2.1 B | Automotive | |

#76 | Santander | $8.7 B | 5% | $49.5 B | $820 M | Financial Services | |

#77 | BASF | $8.6 B | 9% | $69.9 B | – | Diversified | |

#78 | Lowe’s | $8.5 B | 16% | $68.6 B | $968 M | Retail | |

#79 | Huawei | $8.4 B | 15% | $85.9 B | – | Technology | |

#80 | Adobe | $8.3 B | 13% | $7.3 B | $142 M | Technology | |

#81 | FedEx | $8.3 B | 11% | $63.9 B | $458 M | Transportation | |

#82 | Heineken | $8.2 B | 7% | $5.6 B | – | Alcohol | |

#83 | Goldman Sachs | $8.2 B | 11% | $42.3 B | – | Financial Services | |

#84 | Kellogg’s | $8.2 B | -3% | $5.8 B | $731 M | Consumer Packaged Goods | |

#85 | Boeing | $8.1 B | 14% | $93.4 B | – | Aerospace | |

#86 | Costco | $8 B | 15% | $136 B | – | Retail | |

#87 | Chanel | $8 B | 10% | $5.6 B | – | Luxury | |

#88 | Lancome | $8 B | 13% | $5.3 B | $8 B | Consumer Packaged Goods | |

#89 | Nivea | $7.9 B | 14% | $4.7 B | $1.6 B | Consumer Packaged Goods | |

#90 | Volkswagen | $7.9 B | 16% | $99.6 B | – | Automotive | |

#91 | LEGO | $7.8 B | -1% | $5.1 B | – | Leisure | |

#92 | Panasonic | $7.8 B | 12% | $68.4 B | – | Technology | |

#93 | Philips | $7.7 B | 6% | $26.8 B | $1 B | Diversified | |

#94 | RBC | $7.7 B | 12% | $37.4 B | – | Financial Services | |

#95 | Allianz | $7.6 B | 11% | $118.7 B | – | Financial Services | |

#96 | Uniqlo | $7.5 B | 12% | $13 B | $608 M | Apparel | |

#97 | Walgreens | $7.5 B | 8% | $84.7 B | $571 M | Retail | |

#98 | PayPal | $7.5 B | 33% | $13.1 B | $438 M | Technology | |

#99 | Dell | $7.5 B | 18% | $76.8 B | – | Technology | |

#100 | KFC | $7.4 B | 15% | $24.5 B | $245 M | Restaurants |

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